Marketing and Public Relations

The Marketing and Public Relations (MPR) Office provides both external marketing and public relations with the goal of increasing student enrollment and positioning our institutions, as well as internal campus communications services.

§ Publicity	News/Press Releases are the primary means of communication between the campus and the public. Information on public events, student and graduate achievements, faculty accomplishments, new programs or services, and other topics of interest to the public are written and distributed regularly to a complete central Ohio media list, which includes print and broadcast media as well as key communication personnel at the state level. All media contacts must be coordinated through the MPR Office. The publication of news releases is a free service and the final decision as to whether/how to publish a story rests with the news media. News releases must be requested in writing. Advance notice is required to give the subject the attention it deserves. Please submit your request at least (4) four weeks in advance to allow sufficient time to gather data, obtain quotes and sometimes photos, in order to develop a quality news piece that the media will use.
	Campus Announcements are generally for internal events or news targeted toward the campus only. If needed, the MPR Office can assist you with editing and/or distributing such announcements. At least (5) five business days advance notice is requested.
	Media Coverage Requests and Media Photo Ops If you or your department is involved in an event that may be appropriate for media coverage, please notify the MPR Office at least (2) two weeks in advance. Similar to a news release, we can invite the media to send a reporter and/or photographer or videographer to the campus with the hope of a resulting news story.
	Other publicity methods include: § Radio or TV talk shows § Newspaper Op Ed pieces § Press Conferences for major announcements back to top
§ Publications/Printed Materials	Marketing, promotional and recruiting materials must be processed for review through the MPR Office. Please email your proofs for review to marketing@cotc.edu. Proofs can usually be returned within 2-3 business days with few exceptions. College and university logos may only be used as authorized by the MPR Office in accordance with institutional policies. back to top
§ Design and Printing Coordination	MPR Office provides graphic design services and coordinates printing of campus publications and marketing materials, including: flyers, brochures, postcards, invitations, posters, view books, and more. Your project may be printed in house through the Services Center, or outsourced to a commercial printer, depending on the scope of the project, budget, quantity and timeframe.
	Advanced notice is needed and greatly depends on the scope of the project. For example, outside printing of 1,000 2-color invitations may require 4 to 6 weeks from start to delivery; a color brochure may require 8 weeks to plan, design, proof/edit and print. Please understand that the MPR Office is continually working on multiple projects for both institutions; thus, early planning will help us meet your deadline. back to top
§ Writing and Editing	The MPR Office provides assistance with writing and editing text for various publications, such as editing the text for a department brochure or web page, as needed. Some writing and/or editing jobs may be connected to a design job request or another project. Please submit your request at least (2) two weeks in advance. back to top
§ Advertising	The Director oversees the planning and implementing of paid advertising from various marketing budget accounts for all COTC campus sites and Ohio State Newark. If you have questions or suggestions regarding advertising, please contact the Director. § Print and online ad design § Radio/TV copy writing/development § Placement of all paid advertising § Follow-up/tracking back to top
Other Services
§ Event Promotion & Planning	MPR Office provides assistance for various special events – planning, development, and promotion/advertising. We focus particularly on those events that are open to the public or a segment of the public. However, we also assist with many campus events. back to top
§ Photo Archives	The MPR Office maintains a wide range of digital campus photos, including photos of buildings, students, etc., for potential use. These are photos for which we have the authorization to use for marketing purposes. Some were taken by our staff and others by a professional photographer. back to top
§ Photography	The MPR Office provides in-house, digital photography and/or arranges for professional photography for special events and publications. In-house photography depends on available staff. Please be specific as to the type of shots requested; are photos intended for print, website, or other use? MPR Office will provide photo releases forms to the subjects as needed. MPR Office will maintain the signed release forms. back to top
§ Web Page Issues/Web Design Assistance	Your first point of contact for web related issues is the IT Help Desk at ext. 244 or ITShelpdesk@cotc.edu. Detailed procedures regarding web postings are located on the ITS web site. The MPR Office provides assistance to the web master as needed. back to top
§ Promotional Items	If your department has a budget for promotional items, please contact the Marketing Assistant to place orders. Lead times vary depending on the item(s) and the vendor. The average lead time is 4-5 weeks from initial meeting to delivery. Marketing approval of the design/imprint is required before the order is placed.back to top
§ Please visit	K:/Marketing and PR for templates, forms, visual identity guidelines, and other useful tools.

Welcome to Marketing and Public Relations